These 7 powerful principles have transformed the fortunes of many local businesses. Take a minute to read through each one and consider how they could benefit your business. They may seem obvious at first glance, but ask yourself… do you actually apply them on a regular basis?
1. BE PERSONAL… Stop hiding behind your logo… ‘people do business with people’! When showcasing your business, introduce the people behind your brand – it builds a huge amount of trust, brings your company to life and makes your potential customers feel at ease when making contact with you.
2. BE KNOWN… Most business opportunities come as a direct result of people knowing each other. Get yourself known personally by those who can refer business to you, build mutually-beneficial relationships and pro-actively generate ongoing ‘word of mouth’ opportunities.
3. BE FOUND… Make sure that when potential customers are searching for information relating to your specific services they end up with your business in front of them. These people are looking to do business with someone… make sure they find YOU.
4. BE INTERESTING… Potential customers like lots of useful and interesting information but only if it’s well written and simple to understand. Give your potential customers the information they want to know in a clear and easy to read format.
5. BE CREDIBLE… People are less trusting than ever. Make sure that potential customers perceive you to be an expert in your field and give lots of supporting evidence to back up your reliability and quality of service.
6. BE IN TOUCH… People’s circumstances change all the time. Have a system in place to keep in contact with your potential customers on a regular basis… you never know when they will need your services.
7. BE CONTACTABLE… It sounds obvious but… make it as easy as possible for potential customers to get in touch with you.
Needless to say these principles form the foundation of my own business and the services we offer. If you would like to know more, or need help achieving these objectives please contact me to arrange an informal chat.
Good luck growing your business!
Dave Sharpe
info@localfaces.co.uk
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Read more of our blogs at http://www.thelocalfacesblog.blogspot.com/
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